About Us

Blumin Pty Ltd, hereafter known simply as “Blumin” is owned by Sandy Cummins and Simone & Stephen Gilbert.  The focus of the business is to provide pesticide-free flower & herb designs, picked straight from the garden, with a fragrance that lifts your spirits and fills your senses – one of “real” flowers and herbs with true & beautiful scents. Breathe the perfume in and almost involuntarily your reaction will be “aaahhhhhhh beautiful”……..

Sourced from the rich soils of Daylesford and surrounding Macedon Ranges region, flower and herb designs are personally styled in Blumin’s studio within hours of picking and promptly delivered directly to the customer.

The name “Blumin” is derived from the first three letters of the miner’s cottage Sandy shares with her three dogs , “Blue Mount Five” in Trentham and the very special property of their close friends Simone, Stephen and Laura Gilbert in nearby Glenlyon – “Mingary”.  BLUMIN!  Not only does it have significance but also quirky links, given its business is flowers! Together with other local properties, they serve as a combined base to create a “from the ground to the vase” offering and thus the concept of Blumin – to provide fresh, fragrant flowers & herbs – “from our garden to you”.

One of the earliest inspirations for Blumin was Sandy’s grandmother’s rose and hydrangea garden and those neighbouring it containing glorious peonies. Sandy dreamt of growing her flowers, specifically peonies, locally. Because a single focus on growing peonies, with their short flowering season, was not practical,   Blumin’s focus expanded to encompass a more diverse range of flowers, including Simone’s passion, English Garden Roses.

Like Sandy’s dream, Simone’s pasion for roses reaches back into her childhood.  She helped family friends tend their incredible garden’s full of deliciously fragrant “old style” roses.  She has proudly owned a property whose “front yard” was infact a mass of  3000 Old English and David Austins Roses.  Having parted with that property, she and Stephen, both members of the Victorian Rose Society, have always dreamt of establishing their own rose farm: “Mingary Roses” is in its infancy.  She and Stephen are thrilled to be working with flowers, especially roses of course.

In one conversation between long-standing friends a series of dreams collided and Blumin was born!

The value of returning to highly regarded origins – provenance – is of primary importance to Blumin’s success and sees the seasonal offerings range from English garden roses – to peonies (Blumin’s signature flower), dahlias, hydrangeas, sweetpeas, daphne and lily of the valley among many others. Blumin also incorporates naturally grown herbs in their offerings including sage, rosemary and mint among the many varieties.

A range of seasonal local flowers, herbs and foliage creates the core “Tussie Mussie” range – A tussie-mussie or word poesy (original spelling) is a small circular nosegay of flowers and herbs, tightly gathered and designed to carry a special message in the language of flowers. Each of Blumin’s fragrant flower bouquets contains the “secret language of flowers” guide – which will unlock each bouquet’s meaning. Herb bouquets are treated similarly but classed into specific cuisines or food types such as Italian, French, Asian; Poultry, Grills, Vegetables and Salads with accompanying recipes.

Future product lines include a unique and exclusively branded gift range of weekender bags, message-boards, market totes, bath accessories and candles.

Blumin’s birth is attributable to the involvement of a dedicated team.

Sandy’s formal training at the University of Auckland Business School has given her the business edge in strategy, marketing and project management plus statistical analysis. Her creative disposition has been further explored and refined with a unique and honoured opportunity to experience expert floral training under the guidance and tuition of Helen Lindsay. Sandy also heads the marketing initiative for the newly implemented Trentham Farmers Market which further reinforces her ethos of authentic, local and natural produce.

Simone Gilbert is passionate about roses, having previously owned a garden with 3000 English Garden rose bushes. Mingary is a regular supplier for Blumin’s arrangements. Simone also provides business guidance & support. She has a strong business background with extensive experience in sales, marketing, management as well as a focus and passion for refined communications. She is responsible for Blumin’s web content and documentation, ensuring clarity and consistency of messages.

Stephen Gilbert provides strong business acumen with a pragmatic strategic focus. Stephen has been integral in steering Sandy’s business career for over 10 years. He is her business coach and mentor. In this capacity Stephen provides Sandy with the impetus & the framework to put her dreams and plans into action. He also provides ongoing technical support, ensuring Blumin’s technical requirements are focussed and efficient.

Together, Sandy, Simone and Stephen have turned dreams into reality!

Philosophy

The flowers, herbs and foliage used in the Blumin arrangements are sourced locally from discerning growers including Blumin’s own paddocks which are filled with herbaceous peonies, well established foliage and old fashioned flowers and herbs.

Blumin provides bouquets which are not only fresh but fragrant. Wherever possible the flowers are pesticide free. Our focus is on providing quality nostalgic flowers that retain their fragrance.  Our meticulously hand-crafted arrangements are tailored to each client’s needs.

The Blumin mantra is to ensure our customers enjoy a personalised, superior service that delivers a refreshingly memorable experience.

Whether you need flowers for a contemporary or country style wedding, an intimate dinner, christening or heartfelt gift for a friend, Blumin will go the extra mile to ensure your “Blumin experience” is one which leaves you truly delighted.